Project Objective: Analyze the current version of the Member Web Application through competitive analysis and user interviews to identify opportunities for improvement with the current iteration.  Compile a list of opportunities through those learnings and prioritizing that list and establish a roadmap for execution.  Update the look and feel of the application as a whole as part of the complete rollout of the updated version and rebranding of the Member Web Application.

Process: Define user work flows and journeys through site mapping and workflow diagrams.  Analyzing the current MVP of the Member Web Application and compiling a list of opportunities for improvement to user experience and prioritizing that list.  Creating personas as a source of truth to align on Kindly Human’s key target audience for this application. Finally, creating a full library of responsive components to implement into the application to establish a library of patterns and consistency and create efficiencies in development and user experience iterations.

Result: A clean and intuitive update to a legacy application that makes it easier for users of our platform to search for and manage their peers, schedule calls with peers, view helpful supplemental resources, and update their criteria for narrowing their search for new peers with ease.