Project Objective: As a user, I would like to get information on auto loans that BMO Harris Bank offers and why BMO auto loans are better than competitors.

Target Audience / Personas: Users of all ages interested in purchasing a car and obtaining to loan in order to complete their purchase.

Process: Competitive analysis of other institutions implementing the same type of digital experience for their customers who are interested in getting an auto loan in order to purchase a car.  Establishing user journeys to make the process easy and seamless to complete.  Present custom rates based on the user's location so they can further examine whether an auto loan with BMO is right for them.

Result: A simple, but very informative experience where the user can see what kind of rate they can get with an auto loan from BMO Harris Bank.  The user is also presented with value props, tools, calculators, and FAQs to help them in their decision.