Sears

Sears offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores in the United States. Sears also offers a variety of merchandise and services through sears.com, landsend.com and specialty catalogs.

Sears LocalAd Digital Catalog

Project Objective: Create a web version of the local ad that residents receive from their local Sears and Kmart in their mail, so users can access the showcased sales online as well.

Process: We wanted to replicate the process of turning the pages of the print version of the ad/catalog so the user felt like they were turning the pages of the catalog like in print form, rather than just listing the sales and products on a single webpage. 

Result: We designed and developed an experience we the user feels like they are flipping the pages of a print calalog, but on the web through a carousel function implemented.  This gave the users the option to access their LocalAd deals in unison with their print version and the web version would typically publish before the print version - so there was incentive to access the web version in order to get the deals before others who only used the print version.

Sears LocalAd Landing Page Examples

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