Project Objective: Establish a template to give a more regal treatment for celebrity landing pages in order to entice users to sign up for a paid online and/or print subscription.

Process: Since Playboy is a branding known for its bold imagery, we wanted to make the imagery the hero on these pages since the photography is so striking and iconic.  We analyzed our other pages to create something completely fresh and new to create more of an impact with users which are either new or existing.

Result: The celebrity landing page features striking imagery and a short description of each celebrity/model with a background of the celebrity and an overview of the full pictorial of the celebrity that comes with a subscription.  User engagement and subscriptions saw a solid uptick following the rollout of over 200 celebrity pages designed with this template.